Strategies For Managing Change - Your Communication Strategy - Say What You Mean And Mean What You

There is a Communication Strategy that is good in the heart of any successful change management procedure. The more change there will be afterward the greater the demand - and especially in regards to the reasons, the gains, the strategies and planned effects of the change. It's important that an effective communication strategy is defined and actioned when you can and then correctly preserved for the term.



There are two aspects to a change management communication strategy: firstly the balance between information content and psychological resonance; and secondly the initiative's phase, in other words prior to and during.

The content and structural aspect of your communications

You are going to gain considerably from the subject of a programme-based approach to leading and managing your change initiative, as your communication strategy will be based across the following:

- Stakeholder map and investigation [everyone who will be impacted by the change as well as your evaluations of their reactions and the impacts ]

- Blueprint [ the clear definition and statement of the organization that is changed ]

- Vision statement and pre-programme planning procedure [ the follow-up pre-planning process and also the high-level vision to unpack the vision and analyse the impacts ]

- Programme plan [the steps that will be taken to make the changes and get the benefits - an agenda of projects and undertakings and initiatives ]

The essential FACTUAL questions your communication strategy must address

- What are the aims?

- What are the essential messages?

- Who are you wanting to reach?

- What advice will likely be conveyed?

- When will information be disseminated, and what would be the timings that were applicable?

- How much information is going to be supplied, and to what level of detail?

- What mechanisms will be utilized to disseminate information?

- What will likely be achieved as an effect of feedback? to disseminate information?

- Who are you looking be encouraged?

What advice a consequence of feedback?

- What are the goals?

- How much information will be supplied, messages?

- What mechanisms will probably be utilized

The crucial MENTAL questions that your communication strategy need to address

Kotter exemplifies this the anecdote of Martin Luther King who didn't stand up facing the Lincoln Memorial and say: "I have a fantastic strategy" and illustrate it with 10 great reasons why it turned out to be a good strategy.

William Bridges focuses around the psychological and emotional impact and feature of the change - and poses these 3 simple questions:

(1) what's changing? Bridges offers the next guidance - the change leader's communicating statement must:- Clearly express intent and the change leader's understanding

- Link the change to Employee engagement strategy the drivers that make it necessary

- "Sell the problem before you try to offer the option."

- Not use jargon

(2) What will really be different because of the change?

(3) who is likely to lose what? Bridges maintains that the situational changes aren't as difficult for businesses to make as the emotional transitions of individuals impacted by the change. Transition management is all about seeing the situation through the eyes of another man. This is an outlook centered on empathy. It works with people to bring them and is communication and direction process that recognises and affirms them's realities.

5 guiding principles of a great change management communication strategy

So, in summation the 5 guiding principles of an excellent change management communication strategy are as follows:

- Clarity of message - to ensure actual two way communication

- Resonance of message - to ensure relevance and acknowledgement

- Precise targeting - the psychological tone and delivery

- Time program - to reach the right individuals with all the proper message

- Feedback process - to achieve timely targeting of messages

Failure reasons in change management are many and changed. But one thing is painfully clear. Any organisational initiative that creates change - or has an important change component to it - has a 70% chance of not reaching what was originally envisaged.

The cause is lack of clarity along with too little communicating. This is what a Programme Management based way of change is all about and why it so important.

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